Magna Notitia

  The implementation of big data analytics (BDA) in organizations is a costly and complex undertaking, and given there is no recipe that guarantees a successful implementation and execution, a careful and honest assessment of different aspects of the business must be conducted, from the technology, data collection, the human resources involved in the process, and managerial support (Hajiheydari et al., 2021). Hajiheydari et al. state that approximately 60% to 85% of BDA projects fail not because the technology is bad, but because organizations do not have a clear understanding of how to utilize data analytics to construct achievable business goals,  or how to successfully integrate its practice with day-to-day business operations (Sun et al., 2020). BDA offers financial institutions countless benefits, and provides valuable insights to personalize customer service via the analysis of transactional records and other data, including social media information (Flynn, 2020; Sun et ...

  Data science has been used in physics and astronomy, but it is being applied to businesses and finance, manufacturing, and other fields. The demand for data science professionals exploded about two decades ago when businesses began collecting massive amounts of data,  and a shortage of talented individuals, or data scientists, with a specific set of skill sets able to extract the most benefit from the available data (World Data Science, 2022). Data science is a multi-disciplinary field that converges programming, mathematics, statistics, computer science domain expertise, and communication skills, yet seldom organizations are able to find a data scientist that excels at all of them (Bansal, 2021; World Data Science, 2022).  The World Data Science Initiative (2022) reports data science jobs were expected to grow by 364,000 in 2020, but the real number came in at 2,720,000. Data scientists became part of the solution to address the challenges of growing organizational da...